Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.

Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

Benefits of Digital Marketing

  • It helps the business to have global reach
  • As compared to traditional marketing, it is economic in nature
  • It helps to track and measure the reach for your product/service
  • It helps you to promote in a personalized manner
  • It helps your business to get engaged with the prospective customers

Channels of Digital Marketing

Benefits of Digital Marketing

  • Global reach
  • Cost efficient
  • Trackable & Measurable results
  • Data and results are recorded
  • Personalization
  • Interaction

Together all the aspects of digital marketing have the potential to add up to more sales.